Update: This article was originally headlined: “Embarrassing mistake placed on Downtown billboard.” A spokesman for Esurance confirmed to local media that the image tweeted to Esurance was doctored to make the “c” and “l” in click look like a “d”, but that Esurane did remove billboards in July for appearing to read “cover your home in a dick,” from a distance. Sharlene King also tweeted that she originally took the photo from a friend’s Instagram account, instead of snapping it herself. That friend confirmed with local media that he photoshopped the image. Esurance said the response to King’s tweet was in reference to the original removal of the the billboards for being easily mis-interpreted at a distance.
Hey @esurance, I think you meant "click" and not "dick". Stern words about kerning for your ad agency: pic.twitter.com/m6ix2ifmKZ
— Sharlene King (@typodactyl) September 3, 2014
When Sharlene King, @typodactyl, tweeted a photo of a billboard at Washington and Canal, people thought it was a hoax.
The billboard for Esurance online insurance read, “cover your home in a d**k,” instead of “cover your home in a click.”
The c and l were printed too close to one another.
Some thought King was making it all up.
@typeis4lovers @madamradams Shots fired. Look at this coloration! I'm not that good at Photoshop. pic.twitter.com/4WxrgPI7y2
— Sharlene King (@typodactyl) September 3, 2014
But King tweeted the photo to Esurance, who responded, confirming it was real and saying the billboard would be taken down and replaced. Esurance later said her image was photoshopped.
@typodactyl Thank you for the tweet, Sharlene. We are aware of the issue and have removed all affected billboards.
— Esurance (@esurance) September 3, 2014
Guys, my friend @thornebrandt told that the @esurance ad was, in fact, photoshopped. http://t.co/ljbPUFmiZ7
— Sharlene King (@typodactyl) September 4, 2014
